Besides, the urban, metro audiences at whom these films are targeted have become choosy after covid and are not really visiting theatres, he said.Īctors like Ranveer Singh are yet to find draw in small towns, he added. “The adoption of these films is so fast and natural that the general belief (among the public) is that the south is making much better films," Chauhan said. He feels that the pandemic has broken the barrier for southern films through streaming platforms. “The primary target of most of these films is the urban, niche base in cities like Mumbai, Pune, Bengaluru, or Ahmedabad whereas cinemas need mass-market fare to survive right now," independent exhibitor Vishek Chauhan said.
To be sure, the premium, upmarket brand may not always work to Dharma’s advantage in a post-covid world where audience tastes have evolved. There are plans to launch some other new faces, too, Mehta said. Apart from projects whose cast and other details have been locked in, Dharma will be launching actor Sanjay Kapoor’s daughter Shanaya in a film in the coming months. It happens organically depending on the environment," Mehta said. Some of it may not work for cinemas but can always find space on streaming services that allow for nuanced, long-form stories.ĭharma’s mystery thriller series The Fame Game, starring Madhuri Dixit, will stream on Netflix on 25 February, and the company is already shooting the second season of Fabulous Lives of Bollywood Wives for the same platform besides looking at projects with Amazon Prime Video and Disney+ Hotstar.Ĭalling films made for theatres their core business and “first love", Mehta emphasized that realization on the apt medium for the release can always come later.
The two platforms will co-exist, Mehta added, translating into the ability to make more content for any production house. That medium is not going to disappear even though our digital business will also grow quickly as we recognize that there has been a sharp uptick in people liking and accepting digital content," Mehta said in an interview. “Theatrical releases will continue to define our topline. The much-awaited Brahmastra with Ranbir Kapoor and Alia Bhatt, and Selfiee starring Akshay Kumar and Emraan Hashmi, a remake of Malayalam hit Driving License are also on the cards. Also on the floor is Vicky Kaushal and Bhumi Pednekar-starrer Govinda Naam Mera, and the multilingual action film Liger that will mark the Bollywood debut of Telugu star Vijay Deverakonda. Dharma is working on films such as Jug Jug Jeeyo, starring Anil Kapoor, Neetu Singh, Varun Dhawan and Kiara Advani, and Johar’s own directorial Rocky Aur Rani Ki Prem Kahaani featuring Ranveer Singh and Alia Bhatt.
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